Four Businesses Making Sparks Fly in Their Communities for July Fourth

Concert with fireworks
What does the Fourth of July mean for your business? Maybe it’s a day off to allow employees to spend time with friends and family, an opportunity for a marketing campaign or just another day at work. Or maybe it’s an opportunity for employees to roll up their sleeves and get involved in the community.
Building relationships with the people you live and work with not only humanizes your business, but it also helps shape the public’s perception of your company and builds reputation currency. If your business ever experiences a crisis, a good reputation increases your ability to rebound from the incident.

Below are four examples of businesses making fireworks — literally, in some cases — in their communities this July Fourth.

6-Ton Hoagie Feast

You’re able to get a hot dog or hamburger just about anywhere on the Fourth of July, but where do you get a 6-ton hoagie? In Philly, that’s where. In honor of the men and women serving the city of Philadelphia and our country, convenience store Wawa hosted the 25th Annual Wawa Hoagie Day as part of the six-day Fourth of July celebration Welcome America. The 6-ton hoagie serves 20,000 Philadelphians and is loaded with 4,308 pounds of meats and cheese and 5,413 pounds of veggies, oregano and oil. The ingredients are packed onto 274 pounds of hoagie wrap by 250 chefs.

Double-the-Fun Celebration

Imagine your idea of the quintessential July Fourth celebration. Now double that. In Fairfax, IA, Fairfax State Savings Bank organizes Fairfax USA Days, a two-day community celebration of Independence Day. The event brings local families together for Ferris wheel rides, sports competitions, a 5K, live music, a street market, a charity fundraiser and a large fireworks display. Thanks to the support of local organizations, the event is completely free to the public. USA Days is so popular that it’s now celebrating its 25th year.

Barbecue Dinner Sing-a-Long

People like to spend Fourth of July sharing a good meal with their friends and family, but for residents of retirement homes, that’s not always possible. Nashville, TN-based asphalt paving and highway construction company Rogers Group, Inc. (RGI) is changing that for 200 elderly citizens. For five years, RGI has sponsored an Independence Day meal for residents of a local retirement home. Several corporate employees personally serve barbecued meat, potato salad, baked beans, coleslaw and watermelon. While fireworks are understandably not allowed in the facility, RGI volunteers lead the residents in a chorus of patriotic songs such as “God Bless America!”

Guide to Local Fourth of July Celebrations

Engaging your community doesn’t have to entail a significant investment of time or money. Central Ohio’s Heartland Bank compiled a guide to all local celebrations and posted it on the bank’s website with a brief message letting patrons know that the Heartland Bank team would “be right there with you, celebrating every step of the way.” Although the bank isn’t hosting any celebrations of its own, it took the time to express its appreciation for the communities it serves. 

Whether it’s a simple gesture such as putting together a resource the community can use or going all out and planning an event, these four businesses are making it clear that their communities are important to them. And if those businesses ever experience a crisis, the community will remember that and give the company the benefit of the doubt. After all, wouldn’t you be more understanding toward an organization that had fed your elderly parent a barbecue meal in the nursing home? 

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